(Total read time: 9 minutes)

THE APPETIZER

Today we are jumping right in with no highlights, no snapple cap, no quote. I am super excited about today’s edition that is going to specifically outline the steps you can take based off my exact process I used to launch GetRoasted.ai.

THE GOAL: To give you the playbook for you to test launch any idea you can think of in less than a month. Everyone has a business idea, now it’s on you to follow the steps to bring yours to life! 

As always, I hope you enjoy my sauce! 

- Patrick Frank

THE MAIN COURSE:

How I Built GetRoasted.ai in Under 2 weeks. (Without Writing a Line of Code)
Last edition, we unpacked VIBE CODING. Everything from what it even is, to putting together a starter pack for you to vibe out yourself on any business idea you had. 

This is where I also introduced what I built GetRoasted.ai. A viral ai powered roast generator that went from idea to monetized micro-saas product in less than a month.

Just me, a buddy, and a team of incredible virtual assistants brought it all together. 

No dev team.
No pitch deck.
No growth hacks disguised as "stealth mode."
Just tools, execution, and unapologetic fun.

Today, I’m pulling back the curtain on exactly how I did it  and how you can too. 👇

Day 1: Idea Lock & Strategy Sprint

I started with one goal: launch something stupidly entertaining that could also show how fast a solo founder can build in public. I had several ideas but had trouble deciding which one had the best opportunity and would be the most fun. 

✅ I prompted Claude to brainstorm viral angles based on current social media trends on all of my ideas.
✅ We landed on Getroasted.ai because it fit the most with my personality, and had strong search volume for keywords with low difficulty.
✅ I outlined the idea and sent to GPT to outline and refine the structure. I prompted it to build a comprehensive outline of the tool as if it was sending to a CTO.. and then took that answer and prompted it to outline it for an ai no code builder. 

🕐 Time spent: ~2 hours

Day 2: Front-End Design & Brand Kit Setup

I prompted ChatGPT image creator to generate a full UX/UI style guide based on my audience vibe: Fonts, color palette, voice, even sample button copy. Additionally, I sent in examples of logos I liked as inspiration to generate the logo and tie together the brand kit. 

✅ Plugged the comprehensive overview prompt from Claude/GPT I made prior as well as the brand kit into Lovable to generate the full landing page with structure and copy.
✅ I then repeated this process for every sub-page to create the rest of the website to make a more comprehensive user experience.
✅ I took this final loveable iteration which in vibe code land is your MVP and sent to Macaly to refine the technical infrastructure. 

🕐 Time spent: ~2 Days

Day 5: Backend Setup + User Management

✅ I linked the new MVP to a github account and integrated a Supabase backend to track token usage and log user data.
✅ Added email validation and limits for non-paid users (because bots are real).
✅ Used Stripe to integrate payment — two paths: $1 one-time, or $7 lifetime.

🕐 Time spent: ~ 2 days 

Day 7: Roast Engine Build (The Secret Sauce)

This is where the fun started.

✅ Used Wrapifai to create roast generators for 6 categories — LinkedIn, resumes, dating profiles, etc.
✅ Hooked up email delivery through Wrapifai's infra so the roast shows up in your inbox in under 90 seconds.
✅ Added image support for landing page and profile roasts using OpenAI Vision + GPT-4.

MAJOR SHOUTOUT ALERT: I want to give a special shout out to my new friend SIDI who built wrapifai. YES this may be giving away the secret behind the roasts, but he deserves the credit. Another solopreneuer who is hammering away at building awesome things. You NEED to check out this tool. It goes so far beyond what I created, and can create awesome simple tools for your website in minutes that are all backed by SEO keyword research. Would not have been possible without him and the wrapifai ai tool! 

🕐 Time spent: ~ 3 days 

Day 10: Social Strategy & Distribution Buildout

✅ Used Claude & GPT again to build a 7-day viral launch sequence, post types, and suggested CTA hooks.
✅ My VA created a make.com automation to take our brand kit and the prompts generated from the social sequence to automatically design the social posts AND schedule them for distribution.
✅ I used Publer to track the analytics of the posts and iterate based on the best performing content. 

🕐 Time spent: 1 day
(plus another 2 from the VA team)

🚀 Day11: Launch & Iteration

✅ Soft-launched to my newsletter audiences across the Secret Sauce & Business In A Box (If you havent subscribed to both I promise you’ll love the others content!
✅ Tracked analytics using microsoft clarity to figure out any conversion improvements that needed to be implemented on the landing page.
✅ Made tweaks to CTA language and UI flow based on drop-off data.

🕐 Time spent: ~1 day

Step 14: Distribution That Actually Works

So once the site was live and the roasts were flying… we pushed hard on getting it in front of the right people:

✅ Influencer Seeding: We tapped into the micro-SaaS and indie creator ecosystem. I personally reached out to newsletter operators, TikTokers, and tool curators who live and breathe in the “fun product, viral hook” lane. These aren’t huge creators — they’re niche, high-intent ones. (Pro tip: those hit harder.)

✅ Built a Distribution Toolkit: Along the way, I curated a full list of distribution tools and platforms that help solo founders launch loud. Everything from cold email templates, influencer databases, free PR directories, and more.

👉 If you reply to this email or purchase a roast at GetRoasted.ai, I’ll send you the full list for free.

✅ Used ListingBott by @John Rush: This tool auto-listed GetRoasted.ai on dozens of startup directories. Why? Because SEO and link juice still matter — and listing on 400+ sites overnight is a cheat code for domain authority.

✅ Launched with TinyAdz: Another gem from John Rush, TinyAdz let us spin up a super low-budget ad campaign in minutes. Targeted placements in newsletters and communities that love quirky SaaS ideas. CTRs were 🔥.

Final Thoughts:

This build wasn’t just a project — it was proof.
You don’t need a startup team.
You don’t need VC funding.
You don’t even need to write a line of code.

You just need:
✅ A clear value hook
✅ The right tools
✅ A ruthless focus on distribution
✅ The guts to publish, not perfect

🧠 Your Action Plan:

💥 Pick one “dumb” idea you’ve been sitting on
🛠 Use my tech stack above — or steal my entire system inside Business In A Box
📦 Ship it within 14 days
🔥 Share it. Iterate it. Scale or scrap it.

That does it for the special editions of the sauce, next edition we will be back to the normal style. If you like this type of format better let me know and I can cook up some new editions that are catered to you! 

Stay Saucy,

- Patrick Frank