⭐️ Today’s Highlights: 

• Last Call For FREE pool floats! They are all gone after this week! 

• My personal playbook for content at scale.

• Did you know you can build an AI avatar of yourself? 

• Create your personality into an ai copywriter

• A viral app ready for you to build. 

(Total read time: 8 minutes)

THE APPETIZER

(Shameless Plug Here) - Last call to arms if you are looking to have an awesome summer and wanna help your sauce chef out. My shameless plug to get you a free pool float that turns heads before we liquidate the rest of the inventory! Will be gone by next week!

Now for the good stuff, and as always, I hope you enjoy my sauce

- Patrick Frank

PAT’S SNAPPLE CAP

• Every important stat on content ever. (Updated for 2025) 

• My Favorite Tools All In One Place: (LINK)

• Linkedin Outreach is becoming the #1 BD tactic. (Link to Report) 

• Best Article Of The Month: (LINK)

• Interesting: Who is the richest person in your state? (Find out here) 

• Cool Tool Alert: A platform that helps you cheat on anything. (Check It Out)

When you are on the climb to the top of your mountain, and especially when you get to the top, you will hear more and more critics trying to pull you down. Just remember, their voices are coming from below your view. Not from where you are standing. 

Some Sauce For Thought

THE MAIN COURSE

How to Scale Content Without Burning Out Or Blowing Your Budget.

Content is the big bad beast that we all hate to do but is always required. It is what builds brands, brings in customers, and, if done right…..creates an audience ready to swipe their cards.

Creating content consistently at scale feels like running a marathon. Every. Single. Day.

Other than writing this newsletter, there's nothing I hate more than CONTENT... Why? Because creating good content the traditional way drains your time, energy, and wallet. OR AT LEAST WE THOUGHT. 

Over the past few months, my team and I have obsessed over building a content machine that lets us generate insane amounts of content without constantly filming, editing, designing, and posting.

Why did we do this? Because founders and entrepreneurs (that means you) should be focused on running the business, not drowning in Canva templates or TikTok edits.

Today, I'm lifting the curtain and showing you exactly how we built our machine and how you can duplicate it so you can: 

1. Generate 100+ high-quality posts every week.

2. Never step in front of a camera again (unless we really want to).

3. Mimic top creators' strategies at a fraction of their cost.

4. Save a minimum of 60+ hours every week.

This main course is going to blow your mind. Get ready. 

Step 1: The Essential Content Tool Stack

The right machine is built with the right tools. Here’s your tool box:

• Icon.com (The most insane ai CMO content solution I have ever found) Expensive but if you don’t have the cash for this one, then the rest of its capabilities can be found below.

• Heygen.com (Literally duplicate yourself into an Ai avatar that is reel ready. Never. Film. Again.

• Captions (UGC on autopilot, caption any video, more avatars, ai generated reels.)

• ManyChat (Automate conversations and engagements effortlessly.)

• Publer (Content scheduling, analytics, and automation)

• OpenAI (Your ultimate AI copywriting, research, and strategy assistant.. Oh and now you can generate visuals with its API. (Cough cough. Email Marketing)

• Zapier / Make (Automation glue, connects all your tools seamlessly, notifications and engagements on autopilot)

• Taplio & Tweet Hunter (LinkedIn & Twitter engagement and scheduling tools to not just posts but engage with your target audience) 

Step 2: Lay Your Foundation for Automation

• Create Your Avatar on Heygen:
  Film once, produce endless videos, no more retakes. Just a virtual you delivering unlimited content. You can also mimic your voice and it can emulate emotions and reactions as well. 

• Link & Schedule Content with Publer, Taplio, Tweet Hunter, and ManyChat: These platforms streamline posting across all channels. Post it once, distribute it everywhere.

• Build Your Personality Into An AI Copywriter (OpenAI):
  Feed OpenAI your best-performing posts, captions, and emails. Now it writes in your voice. (Seriously, do this. It's a game-changer.) I have an entire prompt that I can send you to really nail down your personality to the point where your friends and family couldn't even tell the difference. Respond back to this email with 🚨PERSONALITY🚨 and I will send it to you!

• Automate Repetitive Tasks with Zapier / Make:
  From content uploads to analytics reports, to slack notifications for new engagements and leads…let the automation tools handle the tedious stuff.

Step 3: Content Generation Hacks

• Long-Form to Short-Form Magic:
  Turn one long video or article into 20+ social posts instantly:

  • Use Heygen or record yourself for an extended period of time on a subject you are an expert at. Use different angles to enhance ai editing capabilities and seemingly look like it is almost an interview of your expertise.

  • Feed long-form content into Captions or Icon to cut up and build into viral ready clips ready for distribution.

  • Schedule weeks’ worth of micro-content through Publer and analyze the results of each post weekly. 

Step 4: Hack the algorithm. 

• Engagement Pods (The Smart Way): Yes, this sounds ridiculous, but it is a means to an end. If you think that all of those mega influencers have 1,000’s of likes and 100’s of organic comments, you are wrong. They have multiple massive engagement pods that they have created. A necessary and lame but productive evil. 

  • Join Others: Find legit engagement pods in the groups section of facebook and linkedin. Leverage reddit, and telegram, and discord communities as well. Join only ones that are relevant to your niche. 

  • Build Your Own: Have a network of people trying to do the  same thing you are? Be the leader and set up a pod. We have done this with two of our friends whose content has recently gone viral on instagram. Eventually, you might even be able to monetize it. 

• Always Be Engaging: (ABE): Leverage Taplio and TweetHunter for engagement on autopilot. Make it as simple as point and click for ai and authentic comments at scale. Do this for 10min a day and it will pay its dividends. 

🚨 Respond back to this email with “PODS” and I can send you a list of vetted engagement groups to join!  🚨

Step 5: Automate, Analyze, Act. 

• See what content is resonating best. Use your weekly analytics report from Publer and put into open ai to give you a summary of the engagement and types of people who are engaging and provide suggestions for new content. 

🚨 Respond back to this email with “PUBLER” and I can send you the prompt! 🚨

📌 Final Thoughts: 

Great content is consistent content…..To be consistent with content, you either need half your life dedicated to it, or a scalable system. This is mine, but there are multiple ways to bring it all together. 

Just remember: Focus on creation once, distribution at scale, and automation relentlessly.

Do it right, and you'll spend less time panicking about content and more time cashing in on results.

DOMAIN DADDY
 🚨 Domain Daddy: TongueTwisty.app 🚨

Tagline:
"Say it. Spray it. Replay it."

The Idea:
TongueTwisty is the viral, chaotic app you didn't know you needed. Friends challenge each other with ridiculous tongue twisters and race the clock to nail them….or hilariously fail trying…..while recording every laughable moment.

Why It's Genius:

• Combines the addictiveness of Wordle with the authenticity and humor of BeReal.

• Capitalizes on the TikTok trend of viral, relatable fails.

• User-generated content keeps the app fresh, funny, and endlessly shareable.
  

Revenue Streams:

• 💸 Freemium subscriptions ($4.99/month for premium content)

• 🎁 Themed tongue-twister packs via microtransactions

• 🤝 Sponsored brand challenges for targeted promotions

• 🎤 Creator mode lets users build and monetize their own twisted content.
  

The Market:

• Gen Z & Millennials craving quick, funny, shareable entertainment

• TikTok, Snapchat, or Discord (acquisition plays)

• Brands looking for authentic, fun sponsorship opportunities

Final Pitch:
Social games thrive on authenticity, engagement, and humor. TongueTwisty checks all three boxes, providing genuine laughter and connection in seconds. The app is built for virality, one hilariously failed tongue twister at a time.

Want this business/domain?
📩 Hit me up and let’s chat: [email protected]

If today's sauce sparked something inside you, check out Business In A Box. It’s everything I wish someone handed me when I first got started

Whatever you decide, keep moving forward, stay curious, and keep life interesting. You owe it to yourself.

That’s a wrap everyone. See you in 2 weeks, and as always. 

Hope You Enjoyed My Sauce. 

- Patrick Frank