(Total read time: 7 minutes)

THE APPETIZER

Fresh off another adventure to Canada where I spent the weekend with our Costa Rica crew in the fresh outdoors and on the water wake-surfing.

There was an amazing moment during the trip where I realized that everyone in the house is or was at one point an entrepreneur. I remember thinking how despite the diversity in our entrepreneurial journeys, many of the personalities were recurring, while at the same time being completely unique from one another.

I thought more on this, and realized that this is not unique to just this group and everyday I come into contact with others who follow these repeating archetypes.

Today, I am sharing those archetypes, which I am hoping help you figure out, not only which one you are, but how to interact with the others, how to double down on your super powers and become more aware of those blind spots.

BUT! Before you dive in, here’s some comedic relief of us all wiping out wake-surfing. 

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Now sit back, relax, and enjoy as always 

I hope you enjoy my sauce. 

- Patrick Frank

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THE MAIN COURSE:

The 6 Entrepreneur Archetypes.

I have quote I have always told other when they doubt if they can start a company or launch a product is: “There is an entrepreneur in all of us.”

However, you don’t have to start a company or launch a viral product for it to be part of who you are. Even if your name is not on the door or a press release, there are moments in work and in life when you are called to think BIGGER, take ownership, and make decisions where all the stakes are yours.

Those moments bring out the entrepreneurial side of you. They are when you shine the brightest and feel the most pressure. Sometimes they lead to your biggest wins…..Other times they spark your toughest setbacks.

Over my own entrepreneurial journey, I have met a lot of different types of people. None better than the others, but most fall into a familiar set of patterns. I started breaking them down to understand how I could work with them, learn from them, or in some cases avoid the ones I just do not mesh with.

Just like in life, knowing your strengths and blind spots is key. And so is recognizing the people who can inspire you, challenge you, or keep you grounded.

This is my own personal take on what I have come up with to classify everyone’s 6 entrepreneurial archetypes. You might be one or you might be a blend of many, but I can assure you, you will see these archetypes in every boardroom, coffee shop, and kitchen table business plan.

Let’s figure out which one you are! 

1. The Vision Architect

Sees a version of the future everyone else thinks is impossible and starts building it anyway. You win the biggest by taking the biggest bets and your worth is your ability to be correct about the future. 

Defining Traits:

• Obsessed with big ideas and where the world is heading

• Always talking about “the next thing” whether it is markets, products, or movements

• Comfortable betting on ideas no one else believes in yet

Motivations:
Legacy. Impact. Being the one who saw it first.

Superpower:
Gets people to believe in and commit to a future that does not exist yet.

Blind Spot:
Execution. You cannot inspire your way past a broken operations plan.

Famous Examples: Elon Musk, Sara Blakely, Tony Stark from Iron Man

You are this if…

• You have pitched something so early people laughed until it was not

• You are constantly sketching ideas in the margins of whatever you are working on

• You can make anyone excited about your vision in 30 seconds flat

Ask Yourself:

1. Do I have the right people to execute my ideas?

2. Am I willing to pivot when the vision is not working?

3. What is my plan for making this real and not just possible?

Blends Well With: The Precision Executor
Does Not Get Along With: The Calculated Strategist

Your Fortune Cookie: 

2. The Precision Executor

Does not just get things done. Get them done right every single time. You are the fixer, the doer, and the enforcer. You move fast and accurately and your worth is predicated on your ability to always deliver. 

Defining Traits:

• Detail focused in the best way

• Obsessed with process, consistency, and measurable output

• Believes discipline beats inspiration over the long run

Motivations:
Building something durable. Getting the win the right way.

Superpower:
Turns vague ideas into reliable, scalable systems.

Blind Spot:
Resists change and might keep optimizing a model long after it is outdated.

Famous Examples: Tim Cook, Indra Nooyi, Harvey Specter from Suits

You are this if…

1. You get stressed when someone says “we will figure it out later”

2. You track progress like it is an Olympic sport

3. You would rather deliver on time and perfect than fast and sloppy

Ask Yourself:

1. Do I leave room for risk and creativity?

2. Am I optimizing for the right outcome?

3. Where can I trade perfection for speed?

Blends Well With: The Vision Architect
Does Not Get Along With: The Chaotic Innovator

Your Fortune Cookie: 

3. The Chaotic Innovator

Thrives in the storm and ideas hit faster than lightning strikes. Your ideas are endless though scattered. Your worth is predicated on being able to find the opportunity where most people see the roadblocks. 

Defining Traits:

• Changes direction when the data or gut says so

• Always reinventing product, strategy, or market

• Thrives on turbulence

Motivations:
Breaking the status quo. Proving people wrong. Staying ahead of everyone else.

Superpower:
Can turn disruption into opportunity faster than anyone.

Blind Spot:
No structure which leads to burnout, missed deadlines, and lost momentum.

Famous Examples: Richard Branson, Sophia Amoruso, Jack Sparrow from Pirates of the Caribbean

You are this if…

1. You have had three different “main focuses” this year

2. You hate being locked into one plan

3. You thrive in high stakes, messy situations

Ask Yourself:

1. What am I building that is stable enough to last?

2. Do I have systems that protect my energy?

3. How do I decide which ideas are worth chasing?

Blends Well With: The Influence Builder
Does Not Get Along With: The Precision Executor

Your Fortune Cookie: 

4. The Calculated Strategist

You did not play to win the battle today, you plan to win the war in the future. You are able to figure out how to get the right things done the right way. Your worth is predicated on your ability to anticipate what's coming and avoid the pitfalls and ride the tailwinds. 

Defining Traits:

• Measures twice and cuts once

• Runs the math on every move

• Sees patterns and leverage points before they are obvious

Motivations:
Long term dominance. Outsmarting the competition.

Superpower:
Makes the right move at the right time over and over.

Blind Spot:
Overanalyzes until faster players take the win.

Famous Examples: Warren Buffett, Susan Wojcicki, Michael Corleone from The Godfather

You are this if…

1. You rarely make impulsive business decisions

2. You like to position yourself so wins feel inevitable

3. You see five moves ahead and plan for them

Ask Yourself:

1. Do I act fast enough when opportunity knocks?

2. Am I adapting quickly enough to new information?

3. How do I keep my strategy relevant?

Blends Well With: The Freedom Engineer
Does Not Get Along With: The Vision Architect

Your Fortune Cookie: 

5. The Influence Builder

You are visible everywhere, always, all the time. Your social clout is able to create instant momentum, feedback, and growth. Your worth is predicated on your networks ability to continually engage and be leveraged 

Defining Traits:

• Knows how to make attention equal opportunity

• Builds networks and brands in parallel

• Turns presence into profit

Motivations:
Reach. Reputation. Being top of mind.

Superpower:
Opens doors others do not even know exist.

Blind Spot:
Hype can outpace substance.

Famous Examples: Oprah Winfrey, Gary Vaynerchuk, Miranda Priestly from The Devil Wears Prada

You are this if…

• You have landed a deal because of someone you met once at a random event

• You see every platform as a potential audience

• You treat your personal brand like an asset

Ask Yourself:

1. Am I delivering value that matches my visibility?

2. Is my influence spread across more than one channel?

3. How am I investing in relationships long term?

Blends Well With: The Chaotic Innovator
Does Not Get Along With: The Freedom Engineer

Your Fortune Cookie: 

6. The Freedom Engineer

You design business around life and not the other way around. You are a resource and outsourcing specialist and know what you want. Your value is predicated on your ability to find the easiest way to get the hard things done to bring life worth living. 

Defining Traits:

• Optimizes for time freedom and flexibility

• Chooses models that do not need them in the weeds

• Values simplicity over empire building
  

Motivations:
Freedom. Autonomy. Peace of mind.

Superpower:
Makes money without being chained to the business.

Blind Spot:
May limit scale or impact for the sake of comfort.

Famous Examples: Tim Ferriss, Pieter Levels, The Dude from The Big Lebowski

You are this if…

• You built your business to escape a job, not to run another one

• You track your calendar as closely as your revenue

• You design systems so you can walk away without chaos

Ask Yourself:

1. Am I trading growth for comfort?

2. Are my income streams future proof?

3. How do I keep growing without sacrificing freedom?

Blends Well With: The Calculated Strategist
Does Not Get Along With: The Influence Builder

Your Fortune Cookie: 

Closing Thought

You’ve seen the six archetypes. Now here’s the fun part.

Respond to this newsletter to let me know which on you think you are and I’ll send you a breakdown that shows exactly how to lean into your strengths, dodge your blind spots, and outpace everyone else playing a different game.

Think of it like opening up your very own fortune cookie.

🧠 Your Action Plan:

💥 Pick one “dumb” idea you’ve been sitting on
🛠 Use my tech stack above — or steal my entire system inside Business In A Box
📦 Ship it within 14 days
🔥 Share it. Iterate it. Scale or scrap it.

That does it for the special editions of the sauce, next edition we will be back to the normal style. If you like this type of format better let me know and I can cook up some new editions that are catered to you! 

Stay Saucy,

- Patrick Frank