THE APPETIZER

Let’s open up the first official sauce with one of my hottest takes:

The Problem: Thanksgiving food sucks.

Before you go unsubscribing, let me ask you something: When was the last time you were like: “Oh yeah, I really can’t wait to eat a bird covered in its melted fat, and some crap fruit jelly and a side of inflatable biscuits.” Then stuff yourself to the brink of being unable to move, and then eating those left overs for the next 3 weeks. 

If you are telling me you would rather have a turkey than a California burrito/in-n-out burger/massive pizza… Now you can go ahead and unsubscribe. 

The solution:

For this thanksgiving, have everyone bring the food they are most thankful for and everyone dive in. Think about it, you’re giving away to the people closest to you your favorite food, and getting to enjoy it. Win/Win. 

So yes, let’s follow the example of the famed Ricky Bobby and join me in this official PSA to end traditional Thanksgiving food once and for all. 

Now….. Sit back, relax, and remember to please enjoy my sauce. 

-Patrick Frank

PAT’S SNAPPLE CAP

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“Ease” being the key word. With automated tools like portfolio rebalancing and dividend reinvestment, Betterment makes investing easy for you, and a total grind for your money.

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Did you know Butterball the #1 seller of Thanksgiving Birds has a “Turkey Talk Line” dedicated hotline open for 24hrs on the big day to answer questions about how to not f*ck up your turkey? Talk about dedication to a brand and knowing it’s customer. 

A reminder to the brand owners of the world reading this to ask themselves: What out of the box idea can I execute on that will make a statement and result in either more loyalty, viral news, or drive further adoption of my product?

Go find your #TurkeyTalkLine

Cyber Monday Vs. Black Friday.

The winner is clear. If you are an e-commerce company save the best for the end but start those hyped up BFCM campaigns always 60 days in advance! 

THE MAIN COURSE

Don’t Be Me: Why Did I Wait & Why 🫵 Shouldn’t.

For some reason, I don’t feel like I am the only one who has been asking themselves this question. It happens to all of us. We plan around perfection and pretend that those moments exist but guess what? They don't. 

Done is always better than perfect. Hence - This newsletter. This was my professional “Why did I wait” of 2024. I could come up with every excuse in the book, and even though this year has felt like being on a rollercoaster why simultaneously attempting to doge haymakers by Mike Tyson and getting hit by almost all of them…. It still got done, and here you are probably getting ready to lie to me that you actually read this. Either way, thank you. 

The only thing scarier than doing the “thing” is the idea of the “thing.” The idea is where the majority of us get held up. We like to think about the actions we plan to take while seemingly never taking them and killing ourselves through ideation paralysis. 

Don’t get me wrong, it is good to have a plan, it is good to put some type of thought into what you are doing and what you are making bets on in your professional and personal life but it is easy to get trapped in our own thoughts and end up in the place we were in the day before and the day before that and so on and so forth….

The easy fix? Well it's easy. Just do the thing. Just take ONE step.

 Don't believe me? Well I guess it’s good I got the basic laws of gravity and one of the greatest scientific minds that ever lived backing me up:

As Sir Isaac Newton’s first law of motion states: “An object in motion stays in motion."

Hate to break it to yah but thoughts don’t equal actions and every day you go without acting, your thoughts eat away at your productivity reminding you of the actions you aren’t taking…..Then you get hit with self reinforced anxiety.

Again…Chose your hard. (Action > Anxiety)

Do yourself a favor, choose the better hard and just go get into motion. I ain’t saying things will get easier, but at least you’ll be moving and not standing still as your life passes you by. 

The TLDR 📖

• Waiting Gets You Nowhere: Time doesn't give a damn about your fears or excuses. It keeps ticking.

• Imperfect Action Beats Perfect Inaction: You can plan until you're blue in the face, but without action, it's worthless.

• Taking the Leap Feels Damn Good: The moment I launched, the weight lifted. Momentum is a powerful thing.

Your move 🫵

✅ Stop Overthinking: Identify what's holding you back and kick it to the curb.

✅ Do It Now: Whatever you've been postponing, start today. Not tomorrow. Today.

✅ Set Bigger Goals: Use the energy from taking action to aim even higher. Go big or go home.

THE SAUCE

Patty’s Picks (LINK TO THE OFFICIAL LIST)

Since I am going to guess that the only people reading this is my immediate network and most of you are in San Diego I figured I would kick this off with the first restaurant that I ever reviewed in the official:

Patty’s Picks list: Common Stock by Mr. Anderson Clark. 

Before we dive in - To all of you who consistently ask for my list, tough luck. However the good news is that we will be building the list

⭐️ Official Patty’s Picks Rating: 8.7

Why?

Arguably one of the best casual date or good eats spots in San Diego, and definitely the only one you will get away with paying under $100. The food is to die for and hosts some of the most overlooked and underrated drinks in San Diego. There is not one bad item on the menu. (Not kidding) Everything is unique and the best version of it in San Diego. The price point does not do the food justice. Where it lacks occasionally in service temperament, it makes up for with the food, drinks, and vibe. Low key with high key taste. A certified Patty Pick. ✅

The Go To Order

Burger / Fried Chicken Burger, The Charred Brussell Cesar + Steak Frites. Add on their signature spicy marg and call it a day. Now, they did just add in a whole new list of menu items that I have tried most of and just like everything else on their menu - It hits 100% of the time. 

Background

Anderson is a culinary and venue legend. The original GM of Catch LA and now the owner of CommonStock and Books & Records (To be reviewed in an upcoming edition). He keeps the vibe fresh with a modern upscale vibe that you can bring casual fun into. This place is a certified Patty Pick and still one of my favorite spots in the entire city. If you see Anderson out and about running around talking to tables, tell him Pat sent yah! 

DOMAIN DADDY

The Domain

www.cloutwater.com (Premium water for premium people.)

The Idea

Listen, if Elon can sell out of a lightning bolt shaped tequila, you can do it with water. Lightning bolt shaped water bottles, or fuck any shape just with some stellar branding behind it that is 3-5x the normal price of water. Why? Because of “The Clout.” Watch out coachella, influencers, and wanna be creators clout water is about to takeover a festival near you. 

Want this business/domain? Hit me up and let’s talk. [email protected]

PEOPLE HELPING PEOPLE

Looking For Branding/Website Design Help? My buddy Steve Viola runs an agency: BrandRamp for all things website, branding, and design. Let me know if you want an intro! 

Recovery Zone: One of my past clients and good friend Tarzan runs an awesome contrast recovery therapy center here in San Diego. If you are in town stop by and let him know I sent you. He will hook you up! consciousbodyrecovery.com. 

(Ps. Be on the lookout for an upcoming interview and case study on his growth story) 

As always I love meeting awesome people doing awesome things. If that sounds like you, book a time for us to chat! Can’t wait to meet yah! 

That’s a wrap everyone. See you in 2 weeks, and as always. 

Hope You Enjoyed My Sauce. 

-Patrick Frank